Product Marketing Manager

Experience: 2+ years
Remote, full-time

Lightpoint Global is a bespoke software development company (est. 2011) with offices in the USA, Poland, and Estonia. Our clients are SMBs, enterprises, and startups from Martech, E-Publishing, E-Commerce, Fintech, and Healthcare domains.

Our services package includes:

Data engineering, data analytics, business intelligence, data science, and big data (major focus)
Custom Web development
AI software development
SaaS software development
IT consulting
Cloud consulting, migration, and development
UX/UI design
Software testing and QA

Key facts:

100+ in-house specialists, 72% of our specialists are senior-level
92% customer satisfaction rate, 96% of our customers recommends us
We’ve completed 130 + projects, The New York Times, Santander, Adidas, Lufthansa, Boeing are some of the brands that are using our solutions.

We are looking for a Product Marketing Manager to help us promote our business.

What we expect:

2+ years of expereince in developing and executing go-to-market plans, including product launches and promotional activities;
strong analytical skills and the ability to identify and interpret market trends and customer needs;
skilled in evaluating competitors and developing strategies to position products effectively;
understanding key product marketing metrics and ways of improving them;
experience with digital marketing channels, including social media, email marketing;
English level: B2 (Upper-intermediate).

What you will do:

develop and implement comprehensive product marketing strategy to drive product awareness, adoption, and revenue growth;
conduct market research to identify customer needs, market trends, and competitive landscape;
collaborate with product development team to define product positioning, messaging, and value propositions;
work closely with the product team to create compelling content;
create and manage go-to-market plans, including product launches (press releases, listings and directories), marketing campaigns, and promotional activities;
develop product marketing collateral to support the sales team;
analyze product performance metrics and market feedback to adjust future product development and marketing strategies;
manage and optimize digital marketing channels, including social media, email marketing, and paid advertising.